The journey of delivering a successful SaaS product involves doing a number of things like keeping CAC and churn low, however, the most important aspect that have lingering impact on the success or failure of the product is Pricing. Yet, pricing activities are largely ignored to the fringes, and any…

We discussed the impact of revenue and churn on the customer’s Life Time Value (LTV) in the previous article. But the key method to improve your revenue and reduce churn is to deliver value for the customer, in a way that is easy to understand for them. …

Industry leaders and investors have always been looking for vehicles for perpetual value generation, and SaaS products are a way to achieve this objective. However, to be successful, as discussed in the previous article, there is a number of metrics that need to be tracked. …

Software industry has made significant strides over the past decade. During this period industry has seen significant changes in both the business and technology aspects. On one hand industry has relentlessly moved towards productization of services (where the infrastructure management services have transformed into products through cloud offerings), on the…

Well, we have heard about venture funds making an investment in startups, and those investments are really important for the survival of those companies. Similarly for a product, the most important Investment is what users can do in it. But many products are built with the assumption that the only…

There is no doubt that financial advice has the potential to improve the long-term financial health of an individual, and that's the reason it should be the basic right of every individual to receive high-quality advice. …

Today Australian Financial Advice sector is in the most opportune state. With the recent focus of the Royal Commission on misconduct in the sector, the whole industry has been undergoing transformation. This has increased the cost of compliance for the sector, and also increased the training needs for the financial…

Insurance is an age-old industry with some of the earliest documented insurance contracts written in the year 1347, to insure merchant ships and cargo. However, the sector has grown since then and insurance products today touch everyone in one form or other. …

Internet is essential part of “Internet of Things”, so when someone says there is an “Internet” for Internet of Things its going to get you thinking and get your attention. That is what Amazon did recently when they announced Amazon Sidewalk, which is a shared network for Internet of Things…